There’s something special about live video that audiences inherently respond to. Since it can be a little difficult to keep up with, this ultimate guide to live video is going to go over everything you need to know, including its benefits, detailed features on each platform that offers it, challenges, and best practices and use cases. It’s clear that live video has made a huge impact on social media marketing and it’s here to stay.Īll businesses can-and should-be leveraging the benefits of live videos, and preferably on multiple platforms. It feels like every other day I’m getting a notification that someone I know is going live on some platform, and we’re getting frequent updates to both Instagram’s and Facebook’s live video features. While it’s no secret that video has been dominating marketing for several years, there’s no doubt that 20 have been the years of live video.
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